Bruce Springsteen showing that he LOVES what he does!

Bruce Springsteen showing that he LOVES what he does!

 

This week I was privileged enough to attend a concert by Bryan Adams AND Bruce Springsteen. (It doesn’t get much better than that!) As I immersed myself in the shows, it became apparent that speakers need to act like rock stars. Right now you are probably thinking that there is no common ground here. Think again!

Rock stars ooze charisma on stage. What I have discovered is that rock stars know what their audiences find irresistible. One thing an audience finds irresistible is passion. Bruce Springsteen LOVES what he does. It is evident on his face the moment he steps onto stage. For three whole hours, his audience can see that he is doing what he loves. His delight and passion are powerful. The audience responds by loving the performance. When you are presenting or speaking, let your passion for what you are doing shine through. That can be your best selling point. Your audience, be they your staff, your clients or customers, need to see you at your best, doing what you LOVE.

Bryan Adams voicing the emotions of his audience

Bryan Adams voicing the emotions of his audience

Rock stars sing about the emotions their audiences are feeling. Bryan Adams is a master at this. His songs express what his audience is feeling. Many of his songs express their wishes – “I wish someone would sing that for me”, or perhaps their desires “The only thing that looks good on me is you!”  Some of his songs put into words feelings that we couldn’t express ourselves. Your presentations should give voice to the concerns and desires of your audience. By voicing their doubts, concerns and hopes, you connect with them. As you build this connection, you are able to get your message through to them. If you are well prepared, you can then persuade them to take the exact next step you have set up.

Rock stars are part of a team! It was very evident that Bruce Springsteen is dependent on his amazing E-Street Band. Not only were they very well rehearsed and polished, they functioned like a team. Each team member knew his role and they played flawlessly. Bruce often called different members up to showcase their talents. In this way he acknowledged them. They were one. Wouldn’t you like to work for a boss like that? Make sure that you acknowledge your team when you speak. If you were picking a team to assist you, wouldn’t you like to have a cohesive, effective team on your side? If you get that right, it can be a real selling point for you.

While you and I might not play the electric guitar like Bryan Adams or Bruce Springsteen, we can act  like rock stars!